Ever wanted to run into a store semi-naked and walk out with a totally free outfit? That’s never been my fantasy, but the crazy folks at Spanish clothing brand Desigual (of course they’re from Europe) are betting that for some of you, it’s a dream come true. On Tuesday, August 30, the first 100 people who arrive at Desigual’s new Third Street Promenade store in Santa Monica–wearing just their underwear–will walk out in a FREE two-piece outfit.
The marketing ploy has already been a success in NYC and Europe, and if you’re among the brave ones who actually shows up in your skivvies, you can choose any one top and any one bottom of your choice at no cost. (They say the value can exceed $1,000 per person, depending on which items you nab.) You’ll have the store all to yourselves for one hour with everything on the racks up for grabs, including the new autumn/winter 2011 “Dream” collection.
Undie Party is open to male and female adults at least 18 years old. Photo ID required. Here’s a 60-second teaser video: http://bit.ly/UNDIEVID
Tuesday, August 30 @ Desigual, 1457 Third Street Promenade, Santa Monica, CA 90401. Line starts at 7am, qualifications at 8am, doors open at 9am.
More info: www.facebook.com/desigualparty