Writer, editor, and lifestyle expert Mar Yvette wants to help you make every moment pop! She’s serious about having fun and wants to bring you the best places, products, and people to enjoy a life well lived. (And in case you’re wondering, yes, she’s writing about herself in the third person ’cause it sounds so much more professional, doesn’t it?)

As an editorial creative with 15+ years of experience working with some of the most recognized media companies, Mar thrives in fast-paced, constantly changing environments — from live television studios and newsrooms to deadline-driven publications and content agencies. Not that everything always turns out perfectly — she’s been spoofed a few times on national TV by Joel McHale (remember “Talk Soup”?!) and unnecessarily censored by Jimmy Kimmel.

For more than six years, she was a lifestyle reporter on KTTV FOX 11 and host of the Marpop Weekend Roundup on the “Good Day LA” morning show, featuring her latest food finds, event previews, live music, and celebrity guests, plus fashion, beauty, travel, and health tips.

Mar also co-hosted the popular “Love It, Buy It!” segment on E! News with Giuliana Rancic, offering limited-time discounts on designer fashions, accessories, beauty products, and gifts.

Mar has been a West Coast correspondent for Fox News Latino, a freelance writer for Playboy, a syndicated writer for Huffington Post, and a lifestyle expert on radio and TV shows such as “Extra.”

In 2018, she created Homegirl Talk, a conversation-driven website and video podcast celebrating women from all walks of life. However, once the pandemic hit, that passion project came to a halt. Since then, she has focused on her role as Senior Managing Editor for a female-led content agency, producing and publishing SEO-driven articles for numerous startups, brands, and Fortune 500 companies.

Over the years, Mar has served as an emcee at live events, including the Concern Foundation Annual Block Party at Paramount Studios, Taste of the Nation, Hollywood Carnival Parade, Latin Business Association Awards, and “Living in the Age of Airplanes”— the first-ever movie premiere in the sky.

Mar’s editorial expertise ranges from print to online, hyperlocal to international. She was the senior editor of Citysearch, a national digital guide with 15+ million monthly users, covering the latest news and trends in dining, nightlife, shopping, events, and entertainment. Prior to that, she was the associate editor of Clear magazine, an international fashion and design publication, as well as a copywriter for clients including GQ, Rolling Stone, and Time.

Mar began her career in 2001 as a freelance music and pop culture journalist for magazines including Black Book, Style, Nylon, Intersection, Soma, Planet, Alternative Press, Filter, Mean Street, Metro Times, Urban Latino, and Latina.

A fourth-generation Mexican American born and raised in LA, Mar attributes her strong work ethic to her parents, who taught her the value of hard work and perseverance.

When she’s not sharing her latest discoveries, she can be found eating tacos, playing with her canine godson Banjo, or watching reruns of “Three’s Company.” Sometimes all at once.

MAR YVETTE Q&A (Just for Fun)

First of all, what kind of name is Mar Yvette?
It’s a truncated version of my first and middle name: Marlene + Yvette. When I first started out as a music journalist, I wanted a nom de plume that was authentic and a little unusual. All these years later, I still like it!

Do you prefer writing or editing?
I love both. Writing is a solitary endeavor, which can be a blessing and a curse. I love getting into the flow and creating something new all on my own, which is very rewarding. At the same time, I enjoy the social aspect of working with other writers, exchanging ideas, and helping them improve their craft. Fortunately, my work has allowed me to do both.

At this point, I’ve written more than 3,000 published articles — from restaurant reviews, product roundups, and celebrity interviews to travel guides, fashion advice, health and wellness reports … the list goes on. If it has anything to do with lifestyle, entertainment, or pop culture, I’ve probably written about it. I’ve also created a lot of ghostwritten content for consumer websites and brand blogs. And I did it all without AI!

What are some of your favorite foods?
I’ll start by saying that my husband and I have followed a plant-based diet for over 11 years. Not surprisingly, I love getting creative with vegetables, fruits, and all manner of mushrooms. The Santa Monica Farmers Market is one of my favorite places to find whatever’s in season and discover foods that I wouldn’t otherwise know about.

I’m a big fan of plant-based cheeses made from nuts like cashews or almonds. My go-to brands are Rebel Cheese, Kite Hill, Parmela Creamery, and Follow Your Heart. I also love just about anything from The Vreamery, a woman-owned shop in Paso Robles that offers a fantastic selection of artisanal vegan cheeses from independent producers like Rebel Cheese.

Favorite part about Los Angeles?
My family, the weather, the natural beauty, the feeling that you never know who you might meet or what opportunity is around the next corner. Like many cities around the world, LA has been struggling since the pandemic, but I still love my hometown. Los Angeles is about diversity, discovery, and possibilities.

What are some of your favorite places to travel?
My husband and I love the Central Coast, particularly Paso Robles, which we visit about six times a year. It’s such gorgeous wine country and being among those rolling hills is so calming that you don’t even need wine. (Although the wines are marvelous.)

Every year we do a cross-country road trip to visit family. It’s fun to explore small towns and their quirky surprises — like discovering the Precious Moments chapel in Carthage, Missouri, or the world’s largest rocking chair, mailbox, birdcage, and other random things in Casey, Illinois.

I can’t deny the allure of swimming in the Caribbean — my favorite places for that have been Jost Van Dyke in the British Virgin Islands and Isla Mujeres off the coast of Mexico’s Yucatan Peninsula.

Mostly, I love big cities like New York, Toronto, and London. But more than any place I’ve been so far, Paris has stolen my heart. My husband and I recently stayed there for over two months and we got a sense of what it would be like to live there — hospital visits and all!

The architecture is magnificent, the history is astounding, the people we encountered were unforgettable, and the cafe culture is simply unlike anything else in the world. Then there’s the Seine, of course. Our favorite thing to do was stroll along the river and watch the clouds and sky change.

How do you find all the people, places, products, and events you’ve written about?
I’m constantly scouring the web, having conversations with people, reading magazines, reviewing pitches from publicists, watching TV, listening to the radio, and, of course, going out and getting firsthand experiences. You never know what will spark an idea. My work is my pleasure and virtually anything can become a story.

Guilty pleasures?
Anything sweet and carby. I love donuts, vegan ice cream, cakes, cookies, and pies. Late-night online shopping. Hallmark movies. RHOBH. True crime shows like “Dateline” and “48 Hours.” Sneaking off to TJ Maxx for the millionth time even though I don’t need another picture frame, plant holder, or pair of slippers.

Can’t get enough of …
Dogs, unicorns, modern art, and classic literature.

What makes your life pop more than anything else?
Being loved and giving love to my family, friends, and the world around me. Also, having a sense of gratitude no matter what the day brings.

(PS: If you actually made it all the way down to this part of the page, why not check out my reel below? It’s ancient but still fun!)

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