
8 Must-Try Vegan Skincare Brands for a Cruelty-Free Routine
Looking for vegan skincare brands that not only make you look good but feel good? Whether you’re a devoted animal lover or simply striving to make more ethical choices, it’s never been easier to find skincare that’s kind to your skin, animals, and the planet.
With the growing demand for vegan, natural, and eco-friendly products, the skincare industry is finally catching up—but with so many options, figuring out what’s truly cruelty-free can get confusing.
You might assume that any vegan product—one made without animal ingredients or byproducts—is automatically cruelty-free, but that’s not always the case. Some formulas may contain ingredients that were previously tested on animals, even if the final product wasn’t.
To be sure you’re supporting vegan skincare brands that are 100% animal-friendly, look for trusted third-party certifications like the Certified Vegan Logo, PETA’s Cruelty-Free and Vegan bunny, the Leaping Bunny logo, and the Vegan Society’s Vegan Trademark.
The Upside of Vegan Skincare

Generally speaking, vegan skincare brands are more eco-friendly than other big beauty brands. That’s because many, if not most, vegan brands take a holistic approach to skincare that focuses on natural, pure, and sustainable ingredients that are responsibly sourced.
These conscious brands often use eco-friendly product packaging and conscientious practices in their overall production methods, which isn’t just good news for the animals, it’s good news for people and the planet.
Rather than providing an exhaustive list of skincare brands that offer vegan products, this guide focuses on several must-try vegan skincare brands from around the world that are totally cruelty free.
While there are plenty of vegan skincare brands that didn’t make the list, this is a great place to start when you want to step up your skincare routine with items that are good for your complexion as well as your conscience.
8 Vegan Skincare Brands You’ll Want To Try Right Now

Display of 100% Pure vegan skincare products
Check out these cruelty-free vegan brands to suit your budget and skin type, conveniently listed in alphabetical order.
Acure
Offering a full suite of products for skin, hair, and body, Acure is a family owned and operated company that makes all products in the U.S. and uses fair trade, natural and certified organic ingredients. Signature ingredients include chlorella growth factor (CGF), used in the brand’s anti-aging products, and the curoxidant blend — five certified organic superfruits and herbs that are freeze-dried and blended for maximum potency — found in all Acure products.
Derma E
What started out in a small health food store in 1980s Southern California has since turned into one of the largest natural, vegan, and cruelty-free skincare brands in the U.S. Derma E has become a go-to for face cleansers, serums, peels, scrubs, creams, shampoos, and more. Even better, Derma E uses biodegradable and recyclable packaging and a manufacturing facility that uses wind-generated power.
100% Pure
As its name suggests, 100% Pure was founded by three friends committed to creating a skincare line using truly natural ingredients that only undergo chemical changes from natural processes such as fermentation, distillation, and cold processing. With more than 500 products, options range from face care to body care to beauty products, which include cosmetics made with fruit and plant pigments as well as cruelty-free makeup brushes made from synthetic fibers.
Mukti Organics
This certified organic skincare brand based in Australia uses ecologically sustainable ingredients that are sourced from a small network of suppliers and not tested on animals. Named after the founder, Mukti uses indigenous Australian botanicals in a variety of skincare products formulated for different skin types. There’s also a well-edited selection of vegan hair care and body care products.
Osea
This vegan and cruelty-free skincare brand out of Malibu is inspired by the sea, so it’s no surprise that nearly every product in the Osea skincare line includes their proprietary seaweed blend. Sourced directly from the cold Patagonian waters off the coast of Chile, Osea’s exclusive trio of seaweed species have the distinction of being USDA certified organic and are found in everything from the cleansers, toners, and moisturizers to spot treatments, face masks, and bath products.
Pacifica
With its pretty packaging and creative ingredient combinations, Pacifica is a popular vegan and cruelty-free brand with a full range of skincare products, cosmetics, hair care, body care, and more. Natural ingredients such as pineapple, kale, coconut, and rose find their way into everything from biodegradable makeup and body wipes to nail polish, face masks, and chemical-free perfumes. Pacifica also has plenty of makeup options including lip tints, eye shadows, mascaras, foundations, and concealers that use fruit and vegetable dyes.
Pai Skincare
Focused on those with sensitive skin, Pai Skincare is an eco-friendly London-based brand that uses only sustainable plant ingredients and recyclable, biodegradable packaging whenever possible. Ideal for those with blemish-prone sensitivities or conditions such as eczema, psoriasis, or contact dermatitis, Pai offers cleansers, exfoliators, masks, serums, and toners, plus a host of body care items. You can also find products for children and babies that are free from petrochemicals, essential oils, and other common irritants.
Skyn Iceland
Inspired by the unspoiled natural resources of Iceland, Skyn Iceland incorporates ingredients from the region into anti-aging formulations that focus on how stress affects the skin. (It’s called psychodermatology and it’s a real thing.) The proprietary “Icelandic Complex” blend — Icelandic glacial water, Arctic superfruits, and pure molecular oxygen — along with other vegan botanicals such as Arctic algae and Icelandic moss are used in the brand’s face care products that address all skin types.
Vegan Beauty Brands That Make You Look and Feel Good
Embracing a vegan skincare routine is a meaningful step toward a more conscious lifestyle. While going fully vegan in every aspect of life can be a challenge, choosing cruelty-free, plant-powered beauty products is an easy way to align your routine with what matters to you.
Not only will your skin thank you, but so will the animals and the planet. If you’re looking for even more ways to let your inner beauty shine, don’t miss out on these other must-try vegan beauty products!
Lifestyle writer Mar Yvette is on a mission to bring you the best people, places, and products to make your life pop!