The Beauty of Equity: Lancome’s #WriteHerFuture Campaign
It was a beautiful day to kick off National Women’s History Month at the global launch of the Lancome #WriteHerFuture campaign.
The new partnership with CARE, an organization that serves 93 countries to raise awareness about gender equality and female illiteracy. I was shocked to learn that 35 million people read below a third-grade level in the U.S., so this isn’t just a problem in developing countries — it’s happening here at home.
The #WriteHerFuture campaign starts in three countries — Guatemala, Morocco, and Thailand — where there is an enormous need and desire to solve this problem. Lancome will invest at least 2 million Euros to fund international literacy programs and develop local support. Approximately 8,000 women will directly benefit from this program, indirectly impacting some 40,000 people as women usually create a ripple effect with families and communities.
While it was fun at the swanky Beach House Malibu, learning about the #WriteHerFuture mission was even more exciting. I love that Lancome is committed to improving women’s lives and not testing on animals. Unfortunately, the brand’s parent company L’Oréal, still does, but it seems they are making strides to change that.
Step by step, right?
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Thanks for posting, Mar! Had no idea this was happening. I have traveled to Thailand before and illiteracy is a problem and the fact that young girls are being trafficked and prevented from getting an education is of the utmost importance. Great to see a big brand like this taking some action.
I love Lancome especially definicils mascara and I love that they are doing this. The time is now for women around the world!